Some sense of direction from the club as a whole. A unified vision.
Too long it's felt like none of the pieces fit, top to bottom. From what we were used to, which was David Moyes vision within the boundaries of Bill Kenwrights wallet, two things we knew really, really well to just years and years of chaos.
Martinez with big highs and terrible off the map lows, to Koeman and Walsh who in my opinion squandered our chance at kicking on as a club. Years down the line we're still hamstrung by those decisions, and they didn't even get us functional at the time. They just spunked away a good first season through more confusion and bad money.
Then came the interim managers and Silva in between. How we did it, I don't know but 3 permanent managers and about 3 temp, and somehow we've a squad that hasn't really suited any of them.
We need to see a clear direction. We need to see some leadership. We need to start getting it right, on and off the pitch.
Whatever your recruitment model, it is helped by stability
It’s very difficult if you have 5 managers/ head coaches and 2 DoFs in 5 seasons. There’s almost zero chance of any coherence as between those relationships no matter how well intended signings are and on whatever foundation.
It’s much easier to buy players if you know you only “need” one or two players for the first XI in a window. Any other “would likes” are just that and don’t have a massive bearing on confidence for the manager or supporters.
You can focus your resources (time and money) on that small number of positions.
It can’t be easy, no matter how much money you have available, to buy 5/6/7 players in one window and get them right because there simply isn’t the time to properly assess all those individual deals. That’s exacerbated if the signings are for a new coach with differing ideas to the previous one, how are they to synergise with the other players? It won’t/ hasn’t happened.
Making this summer tough.
So I’m wondering whether we’d be just better off really focusing on 2 or 3 positions (eg maybe just getting by with RB options) and making sure we get those right before addressing the others next year.