Everton in the media

[StirlingBlue]

I dont believe him haha kit man ffs

Crazy isn't it?

Imagine your brand thinking they're getting a footballer and that happening

[Audrey Horne]

It isn't true

[Escalator]

The player owns most of his image rights not the club, no Everton players brand endorsement in history was ever worth millions.

[superpull]

The player owns most of his image rights not the club, no Everton players brand endorsement in history was ever worth millions.

Each player has a requisite number of "media days" that they're contracted to turn up for the club.
Bigger stars get to negotiate less.

But clubs do farm them out of they're not going to use those days for internal stuff

[4evablu]

I bumped into an old friend at the weekend who isn't in to football but works in media and marketing. He was telling me how much of a nightmare Everton are to work with and how the name is mud in the industry because of a lack of professionalism.

His agency paid Everton millions to get time with players for brand activations and the players repeatedly didn't turn up because they couldn't be bothered, at one point in lieu of a player for a brand activation Everton sent along the kit man instead!

Sad to hear that we're apparently so poorly run in this area as growing our commercial income is key to the club's long term growth.

Bit of a faux pas how the media say Everton are a nightmare to work with….when the very same media think they can say and do anything they wish and have licence to do so because they’re “media”
Everton have never been media darlings since Gordon Lee banned them from Goodson in the ‘70’s…..players do a lot in the media often Out of the limelight….strange how when the players visit schools, hospitals, disabled people it’s never reported by the mass media…..get drunk in a bar with ye mates and it’s feeding frenzy….
Pot kettle black…

[Bluebridge]

The player owns most of his image rights not the club, no Everton players brand endorsement in history was ever worth millions.

I’m sure James was, possibly E’to?

[Escalator]

I’m sure James was, possibly E’to?

James would have been in a Real Madrid shirt but not in the Everton shirt he wore for five minutes .

[StirlingBlue]

Bit of a faux pas how the media say Everton are a nightmare to work with….when the very same media think they can say and do anything they wish and have licence to do so because they’re “media”
Everton have never been media darlings since Gordon Lee banned them from Goodson in the ‘70’s…..players do a lot in the media often Out of the limelight….strange how when the players visit schools, hospitals, disabled people it’s never reported by the mass media…..get drunk in a bar with ye mates and it’s feeding frenzy….
Pot kettle black…

In industry I meant the marketing industry not the media in general - think things like advertising agencies etc. Two totally different things

[StirlingBlue]

The player owns most of his image rights not the club, no Everton players brand endorsement in history was ever worth millions.

It's a marketing agency who have (had) a paid agreement with Everton to get multiple brand activations from the Everton players over a year.

That agency then uses it for social media posts with their players or for larger campaigns, stuff like this:

https://www.adsoftheworld.com/campaigns ... f-movement

[StirlingBlue]

It isn't true

It really is

[sam of the south]

This is like one of my recurring fever dreams