The NSNO Everton Forums

It'll always be Bramley Moore Dock to me.

''One of the largest stadium naming rights deals in Europe''

I need numbers, or it didn't happen.

Bluedylan1 wrote: ↑Fri May 16, 2025 5:19 pm ''One of the largest stadium naming rights deals in Europe''

I need numbers, or it didn't happen.

Apparently it’s 10mil a year

Arsenal get 6.9 mil a year from Emirates
Dortmund get 11mil
Barca get 20mil

Be massive that.

I heard a while back that the best we could hope for would be around £5-7m

Suppose it would just end up being HD stadium, much like Hull's KC stadium

Sir Stealth wrote: ↑Fri May 16, 2025 5:29 pm Apparently it’s 10mil a year

Arsenal get 6.9 mil a year from Emirates
Dortmund get 11mil
Barca get 20mil

Arsenal figure looks very low.

If it became known as 'The Hill' I could get used to it.... Welcome to The Hill

If it’s 10 million a year that’s some damn deal tbh. Would be 6th highest in Europe

JoelW7 wrote: ↑Fri May 16, 2025 5:31 pm Suppose it would just end up being HD stadium, much like Hull's KC stadium

And when it sells out it'll be the Full HD Stadium.

Yes the name is a bit shit, but there are massive positives out of this deal.

£10m a year for doing nothing is massive. Pure profit to the club. By the looks of it that is a very good deal.

Local firm with a proper history who are ambitious and want to grow.

It’s a partner we can be proud of in a serious industry. It’s also a non cyclical industry and so their revenues should be reliable. Anyone who has needed a lawyer knows how expensive they are.

HK stadium

BMD

Bramley Moore

Call it whatever you want. But this is a great deal for the club if the figures going around are to be believed.

Also most sponsor names sound rubbish when they are announced, apart from the very biggest brands with the biggest name recognition, and then they just become a normal part of the language very quickly.

Sounds like a fantastic deal. Just looked into their history and can't find any slavery connections, which is a bonus.

Quick AI search reveals:

20 Highest Football Stadium Naming Rights Deals in the UK and Europe (2025)
The commercialisation of football stadium names has become a significant revenue stream for clubs across Europe and the UK. Below is a ranking of the 20 highest naming rights deals, based on the most recent available data from 2024–2025. Figures are annual values and, where possible, converted to euros (€) or pounds (£) for direct comparison.
Rank Stadium (Club/Country) Sponsor/Name Annual Value Source(s)
1 BayArena (Bayer Leverkusen, GER) Bayer €30m (£25.2m)
2 Spotify Camp Nou (Barcelona, ESP) Spotify €20m (£16.8m)
3 Allianz Arena (Bayern Munich, GER) Allianz €13m (£9.2m)
4 Signal Iduna Park (Dortmund, GER) Signal Iduna €11m (£9.2m)
5 Mercedes-Benz Arena (Stuttgart, GER) Mercedes-Benz €10m
6 Allianz Stadium (Juventus, ITA) Allianz €10m (£8.4m)
7 Riyadh Air Metropolitano (Atleti, ESP) Riyadh Air €10m (£8.4m)
8 Etihad Stadium (Man City, ENG) Etihad Airways ~€10m (£8.5m est)
9 Emirates Stadium (Arsenal, ENG) Emirates €6.9m (£5.8m)
10 Groupama Stadium (Lyon, FRA) Groupama €6.9m
11 Ulker Stadium (Fenerbahce, TUR) Ulker €8.3m (£7m)
12 Hill Dickinson Stadium (Everton, ENG) Hill Dickinson Undisclosed (among largest in Europe)
13 Deutsche Bank Park (Frankfurt, GER) Deutsche Bank ~€6m–€7m
14 Veltins Arena (Schalke, GER) Veltins €6m
15 Philips Stadion (PSV, NED) Philips ~€5m–€6m
16 Orange Vélodrome (Marseille, FRA) Orange ~€5m–€6m
17 Reale Arena (Sociedad, ESP) Reale Seguros ~€5m–€6m
18 Bet365 Stadium (Stoke City, ENG) Bet365 ~€5m–€6m
19 Vitality Stadium (Bournemouth, ENG) Vitality ~€4m–€5m
20 Cívitas Metropolitano (Atleti, ESP) Cívitas Grupo ~€4m–€5m

Good deal, shit name that’ll never roll off the tongue. I think we’ll all be calling it BMD or Bramley Moore.

Decent Wonga if true but can't deny, absolutely shocking name.

Absolutely no way it's £10M by the way, I highly doubt a company turning over 145M would be paying that.

Basically 15% of their income more or less.