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Beans mean Blues?

Posted: Thu Mar 19, 2026 12:58 pm
by superpull
Our commercial folk have penned a deal to make Heinz our "Official Sauce Supplier"

From the Echo:
Everton and Heinz are forging what the club describe as an exciting new commercial relationship that will see Heinz products integrated into the matchday and event experience at Hill Dickinson Stadium.
Heinz becomes the first ever official sauce supplier of Everton Football Club, with their sauces now available across a wide range of concourses, kiosks, premium bars and restaurants within the Blues’ new waterfront home. Heinz branding will also feature on big screen and LED board inventory during Everton fixtures and major events.
The move reflects Everton’s ambition to curate a best-in-class stadium environment that blends football, food, entertainment and culture, while aligning with globally recognised brands that resonate with supporters and visitors alike.

In addition to Everton fixtures, since opening in August 2025, Hill Dickinson Stadium has already hosted the sell-out Rugby League Ashes between England and Australia and is set to stage a wide range of high-profile sporting and cultural events, Magic WKND, international football such as Ivory Coast v Scotland, and matches as part of UEFA EURO 2028. The club say further major events and announcements are expected to be confirmed in the coming weeks, reinforcing the stadium’s position as one of the UK’s most versatile and forward-looking venues.


I roll my eyes at this stuff, but it all counts and is the way of the modern game. Like it or not.

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 1:25 pm
by Gash
It'll be even windier down there now! Lol. 🙂

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 3:54 pm
by Free Agent
So long as our away kit isn’t coloured ketchup or brown sauce, I’m okay.

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 4:13 pm
by Bluebridge
Free Agent wrote: Thu Mar 19, 2026 3:54 pm So long as our away kit isn’t coloured ketchup or brown sauce, I’m okay.
Do Heinz do brown sauce?

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 4:42 pm
by Gash
Bluebridge wrote: Thu Mar 19, 2026 4:13 pm Do Heinz do brown sauce?
Technically yes, they own HP Sauce.

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 5:07 pm
by Bluebridge
Gash wrote: Thu Mar 19, 2026 4:42 pm Technically yes, they own HP Sauce.
I’m all in then, HP is the only brown sauce.

Re: Beans mean Blues?

Posted: Thu Mar 19, 2026 7:51 pm
by Cereal Killer
Is this the big massive global deal they’ve been hinting at?

Re: Beans mean Blues?

Posted: Fri Mar 20, 2026 1:01 am
by Jamokachi
Cereal Killer wrote: Thu Mar 19, 2026 7:51 pm Is this the big massive global deal they’ve been hinting at?
No, that was a shirt sponsorship deal. This is the same as Budweiser, Pepsi etc and linked to the stadium.

Whilst cringe, it is great to see us moving into a world where we can command deals with household names, rather than KICK, Stake, etc.